If you have been using a marketing service to help generate leads, information and business for your company, the odds are they have employed the use of a call center to help gather information and reach out to potential customers for you. During these calls, they have likely used some type of script for their agents to follow to get information. Part of the problem with scripting can be that it often sounds fake and artificial, leaving the potential customer feeling as though you are wasting their time and making it more likely that they will hang up or reject your approach. Scripts can be very effective for you, but you need to have higher quality call scripts that:
- Make the Most of Time – When you, your salespeople or call agents are calling a potential customer, you know you may only have a precious moments to make an impression to keep the customer interested and on the phone so you can make your point, get a lead or complete a sale. A low quality script is going to turn people off right away; however, with a good script you know you will be able to make quality points that can help lead to better conversions.
- More Than Just Statements – A good script is going to more than just immediately dive into a sales pitch. Nothing turns a person off more on the phone than to hear a barrage of sales tactics with no room for input or response. Instead, a quality script is going to incorporate questions to ask a caller so they can see that you can provide the answers they are looking for with your service or products. It also gives you the chance to let potential customers know that you have a benefit available to them that can really help out.
- It Sounds Natural – You can tell when someone is reading from a canned script right away and many people will mutter out an “I am not interested” as soon as the agent starts reading. A good quality script is going to sound like a natural conversation while still making the points you need to make.
You may not have a lot of time, money or effort to invest in a marketing campaign so you need to make sure it is as effective as possible. Make sure whatever service you are using is going to help you construct a high quality script for callers so you can get the best results.